Context: Bounce Back (Def Jam Recordings)
Bounce back is a song written and rapped by Big Sean. His song 'Bounce Back' was released on November 8th 2016. It features additional vocals from label mate Kanye West and American singer Jeremih. The song originally had the cover "Take No L's". The single received a nomination for Best Rap Performance at the 60th Grammy Awards. He mainly focuses his song for an inspiration to come back bigger and stronger after facing a loss or is it going to tear you down.
Analysis
Throughout the music video we see a few shots several times and as we see them they get brighter as we go further on in the video. Big Sean can be seen to be thanking God for everything and he also includes religious imagery such as the statue of Jesus Christ. Big Sean wants us to realise how we are programmed to fear using the darkness and light in the same images. In the picture below on the left, Big Sean and the directors use light and darkness to show meaning and how we fear the dark. The woman at the start can be seen as a statue then in the 2nd picture she opens her eyes and we know she is a real person, she is awakened. In the last picture she has butterflies near her head which shows she is enlightened and could suggest freedom. The use of the butterflies could suggest that they are free and that when they are in the first two stages they are trapped they have no freedom, they are sleeping then the butterfly is awakened then they have freedom. Sexual images are used to attract the male gaze. The shots switch to sexual images when Big Sean mentions 'ass'.
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